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The three main drivers of the Value pillar are digitalization, entrepreneurial spirit and regional roots.
We are embracing the digital revolution and continuing to redefine and expand our e-commerce capabilities to strengthen the direct relationship with our customers and offer them a seamless journey built around personalization, flexibility and 24/7 access.
Our objectives in this area include reaching one-third of global sales online in 2030 and launching a global digital marketplace that encompasses the entire Stellantis galaxy of products and services.
Our second key ambition under the Value pillar is to expand value creation beyond the pure sale of vehicles. We are doing this by unleashing the significant potential and entrepreneurial spirit of seven accretive business units.
These businesses will be given more autonomy, enabling them to be more flexible and focused on the specific needs of their customers.
Some of these already existed and are focusing on up-scaling and expanding their reach, while others are completely new or reshaped business entities.
ACCRETIVE BUSINESSES include
The Circular Economy Business Unit, for example, is expanding its rigorous, 360-degree approach based on the 4R strategy – reman, repair, reuse, and recycle – and has a fundamental role in supporting our aggressive decarbonization roadmap.
Our tech native mobility company, Free2move, has a complete and unique ecosystem of services that put the customer experience at the heart of the business. This profitable global mobility player is now scaling up with plans to expand its worldwide presence to 15 million active users by 2030.
The Commercial Vehicles business entity has been completely reshaped and is dedicated to our professional customers and their needs. Leveraging our powerful commercial vehicle product portfolio, our goal is to become a global leader in terms of market share and profitability driven by the breadth and quality of our products and services.
Our strength as a global organization is built on the value we create at the local level in each of our Regions. We have ambitious targets to continue that value creation at the regional level. As we continue to grow in North America and Enlarged Europe, our primary profit engines, we are continuing with our plan to reach more than 25% of revenues from outside those two regions.