From Design to Driving: AI in Action

Artificial intelligence acts as an accelerator across every layer of our technology stack. By embedding AI into both our processes and our vehicles, we can significantly improve efficiency, productivity, customer experience, and personalization.

Across the Company, AI helps us engineer faster, better, and smarter, accelerating simulation by up to 300 times and boosting software productivity by around 37% through code generation and automation. It also supports broader design exploration, enables knowledge sharing across global teams, and helps us analyze fleet and customer feedback earlier, turning data into faster decisions and better solutions.

In our vehicles, AI makes the driving and ownership experience more intuitive, personalized, and efficient. From the moment customers enter the car, AI can tailor settings such as seat position, climate, lighting, and entertainment. Over time, it learns preferences and habits, helping automate routine actions and offering smarter suggestions. Behind the scenes, AI also improves safety and efficiency by identifying maintenance needs earlier, optimizing energy use, and adapting routes to maximize EV range.

Powered by large language models, AI becomes an in-car co-pilot, enabling natural voice interaction, context-aware support, and dynamic assistance whenever needed. 

ChatGPT-powered Voice Assistant

Customers can interact naturally with their vehicle to ask for directions, locate a charging station, or get local recommendations.

e-ROUTES by Free2move Charge

AI-powered EV route planning uses vehicle range, traffic conditions, and charger availability to make electric journeys easier and help reduce range anxiety 

In-Car Assistant (with Mistral AI)

A real-time, voice-enabled assistant acts as a digital owner’s manual, providing troubleshooting support and brand-specific guidance that continues to evolve through updates.