The spotlight turns to Stellantis’ North American brands in Episode 4 of Discover Stellantis, celebrating the rich heritage, engineering breakthroughs, cultural influence, and passion that have shaped some of the automotive industry’s most iconic vehicles over more than a century.
From the creation of the first Dodge in 1914 by John and Horace Dodge, to the launch of the Chrysler brand in 1925, this episode explores how history continues to drive innovation across the region and beyond. It also celebrates the Jeep® brand’s unique legacy and the passionate community that surrounds it today.
The story continues with Ram, highlighting a performance heritage that stretches from the 1964 Custom Sports Special to today’s advanced trucks, demonstrating how a strong foundation continues to inspire progress.
Throughout the episode, employees emphasize the importance of honoring signature cues such as the Jeep® seven-slot grille, Ram’s dropped fender profile, and Dodge’s muscle car DNA, while reimagining them for the next generation of customers. They explain how iconic design elements continue to evolve while remaining true to each brand’s identity.
Beyond the vehicles themselves, the episode also shines a light on the people behind the brands. Employees share personal stories that reflect the pride and passion that drives Stellantis’ North American brands. Whether inspired by a family memory, a childhood dream car, or the desire to carry forward a legacy of innovation, their voices reinforce the commitment, pride and craftmanship that continue to define Stellantis’ North American brands today.
